Hello, I am Landi 

I'm Landi Serfontein, the heart behind Awaken Beauty and an Image & Style Consultant with a passion for helping women recognise their natural beauty and express their personal style with confidence.

My career began in the legal world, where I worked with attorneys and later estate agents. Yet my heart has always been drawn to beauty, creativity and working with people. This led me to pursue training in beauty, wellness, image and style consulting.

My own journey with self-esteem has shaped the way I work. I understand how easily we can focus on what we wish to change about ourselves and overlook the qualities that make us unique. That is why I offer a warm, welcoming space where you can explore your style without pressure or judgement.

Through personalised colour and style consultations, wardrobe refreshes, personal shopping and makeup guidance, I help you discover choices that complement your features, suit your lifestyle and feel true to who you are.

My Christian faith is central to my life and the heart of Awaken Beauty. I believe that every woman is created by God with worth, purpose and beauty. My desire is to help you appreciate that individuality and reflect it in the way you present yourself.
Whether you are ready for a fresh start or simply need a little guidance, I would love to walk this journey with you.

Discover your colours. Find your style. Feel more like you.