Impression creation consisting of 55% visual presentation (what we wear, how we carry ourselves, facial expressions and personal grooming)

38% tone of voice (how we say what we say) and only 

7% what is actually said (our use of language)

A good impression is created when people feel reassured in four key areas:

Pleasant appearance : Making the most of your physical appearance in a way that reflects well on the company.

Self – assurance : Level of confidence conveyed, as lack of confidence makes others feel uneasy.

Likeability : How easy-going friendly and cooperative you seem to be as well as perceived similarities with your business associates

Trustworthiness : Your credibility and capabilities should resonate with others. Compare how you come across with the qualities they associate with credibility.

Managing appearances

What do your clothes say about you?

When we get dressed in the morning, our choices determine what people think of us. Our clothes speak volumes about us before we even opened our mouths.  They tell others how we feel, who we are, what we believe and what we are trying to achieve. 

There is a positive or negative button.

Appearances are an essential way in which we connect or disconnect with each other. 

That critical first impression may be the only chance we have of “telling” someone important who we are and why they should listen to us.  Clothing is the core of this non-verbal communication, announcing  who we are, where we came from, where we are going, and what we are capable of.